It seems users can covertly profit from artists by using their names without permission thanks to a loop hole on Spotify that targets independent musicians. Since artists, managers, and record companies have been trying to game the system since the early 1950s, it shouldn’t be shocking whenever a new strategy is developed to make an […]
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Why Cover Art Is Still Important
In the days of albums and even CDs, cover art was an attracting feature for those looking to purchase the record. Not only would it contain information about the contents, but it was also very visually appealing, and this helped sales. However, as the digital age has crept upon us, it brings with it questions […]
The Value of Data in Music Marketing
In the past, the marketing of music was relatively simple as one could promote their music to various radio stations and journalists. However, as the digital age has emerged it has brought with it a set of obstacles that did not exist ten years ago as social media and internet technologies have taken over the […]
The Significance of Artist Branding
As technologies have increased, the digital business environment has begun to play a significant role in the music industry. This change to a digital format has an effect on various aspects of the business such as marketing and distribution. However, many believe that product development still remains a primary component of artist branding. With the […]
Don’t Strain Your Voice Before Performing
There is no doubt that resting your voice prior to a show is key to having success on stage but there are other external factors that can affect one’s vocal chords, such as being in a place where music is playing at a high decibel level. If you were to ask someone what makes a […]
Management and the Power of Money
There are few things more important in the music industry than finding the proper management and making money. In this blog post, we will discuss the various ways that musicians can find the right manager and also the ways that successful musicians can become managers themselves. By taking heed to this advice, musicians can significantly […]