In the past, the marketing of music was relatively simple as one could promote their music to various radio stations and journalists. However, as the digital age has emerged it has brought with it a set of obstacles that did not exist ten years ago as social media and internet technologies have taken over the […]
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The Significance of Artist Branding
As technologies have increased, the digital business environment has begun to play a significant role in the music industry. This change to a digital format has an effect on various aspects of the business such as marketing and distribution. However, many believe that product development still remains a primary component of artist branding. With the […]
Don’t Strain Your Voice Before Performing
There is no doubt that resting your voice prior to a show is key to having success on stage but there are other external factors that can affect one’s vocal chords, such as being in a place where music is playing at a high decibel level. If you were to ask someone what makes a […]
Management and the Power of Money
There are few things more important in the music industry than finding the proper management and making money. In this blog post, we will discuss the various ways that musicians can find the right manager and also the ways that successful musicians can become managers themselves. By taking heed to this advice, musicians can significantly […]
Should Musicians Look Toward Private Investors for Funding ?
One of the foremost issues for up-and-coming artist’s, who are trying to make their mark in the industry, is the ability to generate a steady cash flow. If you are not attached to a major label then you will not have access to the benefits that come with the backing of a corporation, such as […]
What are Mechanical Royalties ?
Mechanical royalties are an income source for artists who write and create their own music and it is considered an integral part of being a successful artist. You can think of mechanical royalties as the money that is made from selling physical mediums, such as albums or singles. The payment for these sales are usually […]